LEADERSHIP
Built by practitioners
Upscale's leadership combines deep financial services experience with expertise in technology, personalisation and AI.
Our perspective
The future of financial services will not be defined by technology alone.
It will be defined by how effectively organisations use technology to strengthen relationships, improve engagement and create more value for advisors and clients.
Upscale was built at the intersection of financial services expertise and modern technology to help firms navigate that future.
Our founders
Dominic Gamble
Co-founder & Chief Executive Officer
Dominic brings extensive experience across wealth management, asset management, sales enablement and financial technology.
His vision for Upscale is to help financial institutions modernise engagement through practical applications of AI, digital technology and data-driven insights.
Having worked closely with financial institutions across multiple markets, he recognised a growing challenge: firms were producing more content than ever before, but engagement was becoming increasingly difficult to measure and scale.
Ben Backx
Co-Founder & Chief Technology Officer
Ben is a personalisation technology specialist with deep experience designing digital experiences that improve how people discover, consume and engage with information.
His expertise in technology architecture, user experience and personalisation helps shape the platform's approach to content engagement and digital interaction.
WE’RE INDUSTRY EXPERTS
Technology expertise meets industry understanding
Many technology providers understand software. Many financial institutions understand financial services. Upscale was founded to bridge the gap between the two. Our leadership team combines practical industry knowledge with hands-on technology expertise to help clients navigate change with confidence.
ADVISORY BOARD MEMBERS
Guided by industry experience
Financial services is evolving rapidly.
Advances in AI, changing client expectations and increasing demands on advisors are reshaping how organisations engage, communicate and grow.
To help ensure Upscale remains closely aligned with the needs of the industry, we work alongside experienced leaders from wealth management, asset management, financial technology and related sectors.
Our advisors provide strategic perspective, industry insight and practical guidance that help shape our platform, advisory services and long-term vision.
Dr. Sarah Mitchell
Former Chief Technology Officer
Schroders Asia, JP Morgan, Standard Chartered Private Bank, Coutts
25+ years of experience leading digital transformation, cloud platforms, and enterprise systems.
Michael Roberts
Former Head of AI Innovation
IBM
20+ years of experience in artificial intelligence, machine learning, and data-driven solutions.
James Anderson
Former Engineering Director
Oracle
Extensive expertise in enterprise software architecture, cloud infrastructure, and technology leadership.
Sarah Johnson
Former Senior Technology Advisor
Oracle
20+ years of experience in data management, cloud infrastructure, and enterprise
STRATEGIC PARTNERS
Supported by
a trusted ecosystem
Building meaningful innovation requires more than technology alone. GoUpscale works alongside a carefully selected group of strategic partners who contribute expertise, perspective and support across different stages of our growth journey. From enterprise innovation and AI adoption to company development and market expansion, these relationships help strengthen our ability to deliver practical, scalable solutions for financial institutions.
Accenture Ventures
Accenture Ventures is a corporate venture capital arm of Accenture that prefers to invest in growth-stage firms that create innovative enterprise technologies using an open innovation approach.
Upscale is a proud member of Accenture's Project Spotlight, an immersive engagement and investment program launched by Accenture Ventures. Beyond capital funding, it helps emerging companies scale faster by co-innovating at Accenture's innovation hubs and adapting solutions for the enterprise market.
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5iVentures
5i Ventures is an early-stage venture capital firm that partners with ambitious technology companies across Southeast Asia.
As an investor and strategic partner, 5i Ventures provides Upscale with valuable guidance on growth strategy, market expansion and company development, while connecting the business to a broader network of founders, investors and industry leaders across the region.
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